Who do you think you are?

Good question.

Thanks for asking Anon-comment-lack-of-humour-person, who clearly has balls of steel. Making anon comments left and right. Way. To. Go.

Well it got me thinking.

I am a youngish 'career' woman, working in a big red ad agency.
I like to sit in the sun with tea, with no-one talking to me or asking me to do anything.
I like to swim in the ocean when it is flat and there are no big scary waves.
I wasn't stuck in 6 hours of traffic after the Killers concert.
I hope I get a Christmas bonus, since I have worked my hypothetical balls off all year.
I have a collection of kitsch dolphin paraphernalia on my desk.
I went in to the Vodacom shop to replace my broken phone - rather rat faced - after the work Christmas party and didn't get a slip. But they remembered me anyway.
(Pictured above with fellow art director, Mike. Post-frolicking.)

I hope this clears things up for you insightful anon comment person.
Best of luck with life in general - I think you'll need it.

Future trend prediction - Ironic Prep

As previously predicted on Fluffy, the whole Twilight, pale vampire, lethargic, don't care vibe is definitely on the up. After Ogilvy's ultra posh and preppy white picnic staff party yesterday, it dawned on me (and Kate also mentioned it) this morning that the whole 'ironic prep' is so the next big thing. Emo plaid has had it's day, when the Tiger Tiger crew have joined in on your fashion fad, it usually/always means that it ain't 'all that' anymore.

Picture this. The we-are-awesome children are starting to mature - slightly - and have perhaps thought to themselves : maybe it would be nice if they didn't look malnourished and angry in all the photographs from their youth. I, Fluffy Bunny, predict emo's will hit the gym and the creatine. Start wearing jerseys around their shoulders and poof up their hair into a prefect Elvis type style. Girls will wear high pony's and poofy skirts with pleats and giggle, a lot. Think Archie comics meets Royale waitress.

Just a prediction.

Maybe I should name this 'fad' so that I can lay claim to it like the Nike tick, and I can do the 'I-told-you-so' dance all over town. (I better train for this, it'll require quite a bit of energy.)

I will call this.....Jockronic.
Will give it some time, it'll catch on.

Proof that I am a B-list web-lebrity.

Finally. I knew it all along!!!! But to have solid (or digital) proof is simply fantastic. See bottom left, PG 15, this months Enjin magazine. Rad. Going to demand more money for this. Perhaps I'll throw a diva like tantrum too, just to see how far I can push this new found fame. Hope I don't get stalkers. Or maybe that would be kind of cool, especially if they would be willing to carry my shopping. mmm.

Defintion: Web- lebrity.

One who is famous on the web.

Examples: Me. Perez Hilton. Britany Spears.(Who is actually 2 years older than me - this makes me feel like gloating and has totally changed my perspective on life. BEing 2 years younger than Britany that is)

So sad, so tired

The day after. It has not sunk in yet, that's for sure. Walking around part zombie at the moment. Slept for 15hours and still feel a mess. But it's definitly been worth it. Had some amazing moments and made a few new awesome mates. Check out Cuan and I being interviewed by Zoopy TV. had no idea that I have a cape-townian accent on steroids. Will deal with this realization tomorrow. Or the next day. Sleepy time now - round 2.

Mental Case

So, I've been around the country in 10 days, still 4 to go to complete the round trip. It's like working 24hours, so needless to say there have been some 'delicate' moments. Maintaining sanity and composure on 3 hours sleep has been challenging. But overall the experiences have been amazing. I'm driving out of Stellenbosch, we are about to take our convoy past the Ogilvy building and then onto the Sea Point promenade (from 5 - 8) for our final 'signing event'. Really looking forward to seeing some familiar faces and 'Shooowow, how I have missed my mountain...woooow.' I now know for sure that I am a Cape townian till the end. Come on down and sign the car, it looks freakin awesome. Also, I could do with a hug! (More details to follow when I have slept for longer than 3 hours, my best moment so far was going into the 5fm offices and meeting the breakfast team, so much fun.) (Bra Matthews above, smelt like whiskey at 8am!)

Goodbye Citi - Hello Shaun

Ok, so the Citi campaign has been getting quite a bit of press coverage. But there is a a far more important campaign running in conjunction/parallel/at the same time.

Meet Shaun. Hello Shaun.

He is our marketer. (Yes, like we own him, or like a pet or something.)
He has been working very very hard. He has had no time to 'go on dates' or 'meet people'. So he is hoping that he can conduct a countrywide Girlfriend Survey whilst on our tour. He plans on using all his per diems on buying drinks for 'lovely ladies' he encounters on the way. If he can't find someone on this trip - he may consider emigrating.

Shaun's strong points:

He dresses real neat.
He writes lots of emails.
He has an iphone.
He lives in Seapoint - upper/Fresnaye.
He surfs...sometimes.
He thinks he may be the MD of something one day.
He will have about R125 to spend on drinks per day. (So get in there early.)
He is very sensitive.

Crazy times. Exciting Times.

Wow, what a mad week. So excited about work at the moment. Leave for road trip in 5days 15hr 10min 6secs. (really) The clock on our www.goodbyeciti.co.za page is making me super nervous/excited/unable to eat anything! I will try blog from the road - should encounter some cool peops/places/stories. A bit of a behind, behind the scenes if you will :) Maybe this is a first? Should check it out...maybe there is a reason it hasn't been done before? Come to think of it, who actually cares about behind,behind the scenes?? Hopefully fluffy bunnies will. Maybe this will become a new realty TV catergory? mmmmm.....


So, my mom (Gail) did a video for our campaign (She couldn't say no, and besides she owned one of the first Citi's in CPT - so genuine relevance!) Filmed this clip last Sunday, with a lovely glass of wine in my hand, before we had lunch.