Who do you think you are?

Good question.

Thanks for asking Anon-comment-lack-of-humour-person, who clearly has balls of steel. Making anon comments left and right. Way. To. Go.

Well it got me thinking.

I am a youngish 'career' woman, working in a big red ad agency.
I like to sit in the sun with tea, with no-one talking to me or asking me to do anything.
I like to swim in the ocean when it is flat and there are no big scary waves.
I wasn't stuck in 6 hours of traffic after the Killers concert.
I hope I get a Christmas bonus, since I have worked my hypothetical balls off all year.
I have a collection of kitsch dolphin paraphernalia on my desk.
I went in to the Vodacom shop to replace my broken phone - rather rat faced - after the work Christmas party and didn't get a slip. But they remembered me anyway.
(Pictured above with fellow art director, Mike. Post-frolicking.)

I hope this clears things up for you insightful anon comment person.
Best of luck with life in general - I think you'll need it.

Future trend prediction - Ironic Prep

As previously predicted on Fluffy, the whole Twilight, pale vampire, lethargic, don't care vibe is definitely on the up. After Ogilvy's ultra posh and preppy white picnic staff party yesterday, it dawned on me (and Kate also mentioned it) this morning that the whole 'ironic prep' is so the next big thing. Emo plaid has had it's day, when the Tiger Tiger crew have joined in on your fashion fad, it usually/always means that it ain't 'all that' anymore.

Picture this. The we-are-awesome children are starting to mature - slightly - and have perhaps thought to themselves : maybe it would be nice if they didn't look malnourished and angry in all the photographs from their youth. I, Fluffy Bunny, predict emo's will hit the gym and the creatine. Start wearing jerseys around their shoulders and poof up their hair into a prefect Elvis type style. Girls will wear high pony's and poofy skirts with pleats and giggle, a lot. Think Archie comics meets Royale waitress.

Just a prediction.

Maybe I should name this 'fad' so that I can lay claim to it like the Nike tick, and I can do the 'I-told-you-so' dance all over town. (I better train for this, it'll require quite a bit of energy.)

I will call this.....Jockronic.
Will give it some time, it'll catch on.

Proof that I am a B-list web-lebrity.

Finally. I knew it all along!!!! But to have solid (or digital) proof is simply fantastic. See bottom left, PG 15, this months Enjin magazine. Rad. Going to demand more money for this. Perhaps I'll throw a diva like tantrum too, just to see how far I can push this new found fame. Hope I don't get stalkers. Or maybe that would be kind of cool, especially if they would be willing to carry my shopping. mmm.

Defintion: Web- lebrity.

One who is famous on the web.

Examples: Me. Perez Hilton. Britany Spears.(Who is actually 2 years older than me - this makes me feel like gloating and has totally changed my perspective on life. BEing 2 years younger than Britany that is)

So sad, so tired

The day after. It has not sunk in yet, that's for sure. Walking around part zombie at the moment. Slept for 15hours and still feel a mess. But it's definitly been worth it. Had some amazing moments and made a few new awesome mates. Check out Cuan and I being interviewed by Zoopy TV. had no idea that I have a cape-townian accent on steroids. Will deal with this realization tomorrow. Or the next day. Sleepy time now - round 2.

Mental Case

So, I've been around the country in 10 days, still 4 to go to complete the round trip. It's like working 24hours, so needless to say there have been some 'delicate' moments. Maintaining sanity and composure on 3 hours sleep has been challenging. But overall the experiences have been amazing. I'm driving out of Stellenbosch, we are about to take our convoy past the Ogilvy building and then onto the Sea Point promenade (from 5 - 8) for our final 'signing event'. Really looking forward to seeing some familiar faces and 'Shooowow, how I have missed my mountain...woooow.' I now know for sure that I am a Cape townian till the end. Come on down and sign the car, it looks freakin awesome. Also, I could do with a hug! (More details to follow when I have slept for longer than 3 hours, my best moment so far was going into the 5fm offices and meeting the breakfast team, so much fun.) (Bra Matthews above, smelt like whiskey at 8am!)

Goodbye Citi - Hello Shaun

Ok, so the Citi campaign has been getting quite a bit of press coverage. But there is a a far more important campaign running in conjunction/parallel/at the same time.

Meet Shaun. Hello Shaun.

He is our marketer. (Yes, like we own him, or like a pet or something.)
He has been working very very hard. He has had no time to 'go on dates' or 'meet people'. So he is hoping that he can conduct a countrywide Girlfriend Survey whilst on our tour. He plans on using all his per diems on buying drinks for 'lovely ladies' he encounters on the way. If he can't find someone on this trip - he may consider emigrating.

Shaun's strong points:

He dresses real neat.
He writes lots of emails.
He has an iphone.
He lives in Seapoint - upper/Fresnaye.
He surfs...sometimes.
He thinks he may be the MD of something one day.
He will have about R125 to spend on drinks per day. (So get in there early.)
He is very sensitive.

Crazy times. Exciting Times.

Wow, what a mad week. So excited about work at the moment. Leave for road trip in 5days 15hr 10min 6secs. (really) The clock on our www.goodbyeciti.co.za page is making me super nervous/excited/unable to eat anything! I will try blog from the road - should encounter some cool peops/places/stories. A bit of a behind, behind the scenes if you will :) Maybe this is a first? Should check it out...maybe there is a reason it hasn't been done before? Come to think of it, who actually cares about behind,behind the scenes?? Hopefully fluffy bunnies will. Maybe this will become a new realty TV catergory? mmmmm.....


So, my mom (Gail) did a video for our campaign (She couldn't say no, and besides she owned one of the first Citi's in CPT - so genuine relevance!) Filmed this clip last Sunday, with a lovely glass of wine in my hand, before we had lunch.

New Campaign - and how will I get everything in one bag!

My new campaign site launched today - www.goodbyeciti.co.za Looks so hot - thanks to the boys at Hello Computer and Ogilvy Interactive. So exciting! Leaving on Tuesday to go on a road trip around SA for 14 days! Only 4 girls - in a crew of 18. How on earth am I gonna fit all the things 'I need' into one bag? mmmm? Can't take 2 bags - then I'll just be subjected to daily Princess comments! Gonna have to think about this one.

Check out Tammy's video (Of Bob Sagget Dream fame) flipping hilarious! (love you Tam xx)

The Greenpoint stadium last night - preeettty!

SWOOOSSH. CLAAAANG. Flop.

WARNING: THIS ARTICLE CONTAINS LOTS OF ADLAND SPEAK.

The scene. Think Tarantino movie. I'll be Uma.(rad) It's about 6pm on a Monday. I've worked non-stop, even had AE's talking to me with lunch in my mouth. I made one cup of tea that went cold before I could drink it, the whole day. I'd worked all day Sunday - I was going home. But, nay. As I'm about to hit the lift button, someone, somewhere yells: "Half day, hey?" snigger, snigger. Slowing I turn, face twitching, eyes little evil slits: "What did you say?" Moron starts:"I said..." There is a load crack of lightening, a swift and deadly accurate SWOOOOOOOSH, as my sword/steel ruler/chunk of wood glides through the air at the speed of light. CLAAAAAANNNGGGGG! FLOP. I cut the asshole in 2 (or in half - get it? Half day...anyway) I say:"Anybody else have something to say?" Silence. I press the lift button, get in and go home. I may be able to catch a bit of Lettermen before supper. Nice.

WARNING: Do not ever, ever, ever say things like "Half Day" to an overworked creative in the year 2009. It's so freaking 80's Golden Age of advertising terminology. It's out of date - you sound OLD/Lame/stupid/annoying/out of touch. The last people who uttered phrases like that are either divorced, in rehab, dead or all 3. This is the New Ad Generation. We've witnessed the mistakes (and coke mood swings) of our forefathers. We have learned that balance is the key to a healthy life, and this will lead to better work. If you hole yourself up at work 24/7/365 and you never even see the world you are communicating to - then you'll lose touch and start to do work that is irrelevant. The New Ad Generation uses their time at work efficiently, and tries to get things done between 9-5. Because we don't want to end up like them - divorced, in rehab, dead or all 3.

Stay Focused

It has come to my attention that some folks think my blog ‘lacks focus’. Sure you get the more slightly more famous, more focused blogs like ‘my boyfriend is a twat’ and ‘belle de jour’. Sure those chicks have book deals and a few more readers than me. But, I’m not going to date a loser and become a hooker so that my blog can become more focused. Actually, I think my blog is focused – focused on ‘randomness’. Yes, Randomness. It’s an outlet for all my random thoughts and occurrences. So from now on I’m going to become more focused in my randomness. Only the most random randomness will appear on Fluffy Bunny from now on. If it’s not extreme randomness, it’s not going on the blog. I’ll do things like Biz Stone, creator of twitter; he has launched a new range of ‘twitter wines’. This is a great example of randomness – what does wines have to do with twitter? Maybe research showed that people’s tweets are at least 67.45% more interesting when they have had a bottle of wine? And Biz thought – he I may as well supply that wine? Clever.
Think maybe Biz and I are onto something – stay tuned. ­

Laptop Trust Issues

I’m not sure if I am a laptop person? I’ve always wanted one, and I’m loaning one from work for the next few months, so that I can take my work home with me. (Awesome. Not.) ‘Laptop’ is very descriptive and obvious name. Just wondering why nobody considered calling it say, hunchovermachine? Or Indirectsunlightoryoucan’tseeshitmachine? Or Batteryhasshorterlifespanthanahouseflymachine?

I thought I wanted to be like those super cool Ray ban wearing peops at Vida, chilling with my laptop, coffee in hand, just cruising the web. Blogging a bit, emailing a bit, whatever caught my fancy? I’d be part of the super cool laptop elite, always connected. Strolling around just me and my laptop – just the 2 of us. Sigh. So then why do I feel like a fake?

Not too mention, I’m having trust issues with this white flimsy thing. I feel like I’m cheating on my other Mac. My hands all over this tiny keyboard, saving stuff all over the desktop. I’ve tried changing the desktop, adding some of my music; I may even install tweet deck. Hopefully these things will help me accept this white stranger. Fingers crossed the battery doesn’t die before I can post this.

Bromance Evidence

Guy has let me publish this private Bromance email. I think he may be a bit off on some points. (most of them) But it is a sweet example of how beautiful Bromance can be:

Dear Cuan

10 Reasons why you are awesome.

1) You have gorgeous big brown eyes like some sort of Disney character.

2) You have thick,glossy hair.

3) You are very well spoken and considerate.

4) You aren't fat at all and actually have a fairly good build. Your arms, shoulders and back stand out much more than they did before.

5) You are very talented writer and thinker.

6) You are very tolerant and socially considerate.

7) You are extremely intelligent and insightful.

8) You are handsome.

9) You stand up for yourself when you need to and don't get caught up in petty issues.

10) You are really good at your job.

From Guy, your best bro forever!

3Helix nonsense

Ok, so obviously I've noticed all the signs around town, the activity on Twitter and Alex's little tube on her desk. From the get-go I thought : mmmm, blue and black laces, 3 stripes....probably an addidas shoe launch or something totally street like that. Seeing as I'm not from the street. Or anywhere close, not even the sidewalk, I'm in a building with 'normal people'. I decided to consult my most street/wheat-pasting/gangster / tags trains in his spare time mate - Alexi McCarthy. A.k.a Wolf Cheek. A.k.a pet dog. He confirmed this suspicion. Which made me feel rather smug - and like a wicked street gangster chick. Think I need a shower after all this dirty street business.

Anyway, I'm still gonna go to their launch party.

New Word - Workmance

Romance Definition : A feeling of excitement and mystery - associated with love. An enjoyable love affair. To woo, or court. Typically involving 2 people - with mutual feelings of love. When involved in a romance people may glow or look slightly dreamy from time to time.

Bromance Definition : A feeling of excitement and mystery when you think of your Bro. When bro's get overly excited about being together - just them. A Bromance may involve many bro's. They may be prone to public displays of affection, such as cuddling / excessive hugging / way to much high five-ing. Bro's have been known to woo other bro's and have weekly man-dates at drinking establishments (like Neighborhood). When involved in a Bromance, men may glow or look slightly dreamy from time to time or stroll around aimlessly.


Workmance Definition : A feeling of excitement and a fluttery heart. (Like when you've had too many Vida's, which you probably have.) When people who work together seem to enjoy it a bit too much. They can often be found in corners chatting or making cups of tea together or perusing a power-point/PDF presentation together. A Workmance can involve 2 or more people - it's more of a J.Z polygamist set-up. Just like a romance - it can incur jealousy from onlookers. Especially people who do not have a Workmance of their own and have to rely on old episodes of The Office and Frasier to get their kicks. When involved in a Workmance, people may look over-stressed and really tired from time-to-time.

An Ode - To Rescue Remedy

It hasn't been the easiest month/year/decade for this fluffy bunny. So, I've decided to write an ode to this wonderful wonderful product - here is my tribute:


O' Rescue Remedy, how wonderful you are.
Ray of sunshine in my lightening storm of stress and woe.
White chew-able Knight that gallantly swoops in and saves me when I am abandoned in my red tower of Peril.
Sweet, fast-acting rainbow of loveliness.
How I adore your lack of side effects and non-addictiveness,
No matter how many of you I take at a time.

O' your homeopathic,mysterious, flower essence,
Your other unpronounceable and random ingredients.
Like a really awesome mythical creature you float in and save my ass time and time again

O' Rescue Remedy, how love thee, let me count the 150 tablets
May you never leave my side or handbag
May they never stop manufacturing you or I'll end up in Valkenburg.

O' Rescue Remedy, I owe my life,
or at least my twenties.

Marmite the Bunny

There I was, working at my computer on a Sunday afternoon. Not too stoked about life - in general. When I had a surprise visit from Miss Marmite the bunny. It was like a little fluffy bunny sign from the bunny Gods that everything is going to be 'Just Fine'. I mean - it's not everyday a bunny just randomly stops by for a visit - is it now?! Unless you are freakishly lucky, or like to wander around dressed as a giant carrot - then maybe.

She is a real bunny - not a figment of my imagination. (I hope) So cute. Apparently she is a really naughty bunny. (Aren't they all?) Stroking her naughty soft and super-duper fluffy hair, made me feel tons better about life - in general.

Concrete proof that a dose of Fluffy Bunny everyday - makes it a better day - in general.

Power Song Confession

It's time. I can't carry the burden of this secret any longer! The shame - oh - the shame!

My new power song is : David Guetta - When Love Takes Over. (feat. Kelly Rowland)

I'm sorry. I don't know why it makes me want to run to China, leap over mountains and jump around? What's wrong with me? How can this commercial crapiness make me want to do these things? So confused. May need a brain scan. My previous power song was : Groove Armada - Shaking that ass. Which considering my god-given asset, is a pretty reasonable/rational power song. And it used to work, but now since David - nothing. Not even a warm-up. I'm afraid to leave David's song on repeat - who knows where I'll end up running to? Like Forest Gump. (But blonder and way more fabulous) Even the video makes me cringe - I mean how original is running around a beach, really now. Not one ounce of under-groundness - it's so above ground - it's a freaking sky-scraper. Shit, I hope I don't start to wear excessive blue eyeshadow and self-tan. Oh dear.

I feel much better now. The world (or my 18 followers at least - who totally rock) now know. I have nothing to hide. I can step into the daylight, ipod in hand.

(I hope this is a passing phase - this rave/house/commercial phenomenon.)

Does anyone in this picture turn you on?

On Saturday eve 3 brave lass's attended a birthday party at Tiger Tiger. As expected it is still a smoky, pukey carpeted pit of school-nerds. We decided to amuse ourselves by ordering a few weird drinks (2 for 1 specials - so you basically have to drink double what you'd normally consume. groan.) Things like 'lesbian school girls' and 'pink panties', Malibu and orange juice. (Why? bleeeh!) Also drank a lot of sweet JC le Roux. Bleeeh again.

We all crashed at Sambo's lovely little cottage in Newlands. I don't know if it was the concoction of sexual innuendo beverages, but everyone had really, really, really strange dreams. Especially Tam.

WARNING: This could be disturbing for some readers.

Alas. Miss Tam Tam had a sex dream - about - Bob Saget!? She must be the first person in about 20 years to have one of these. Perhaps, the first ever? (He would probably be super stoked if he knew - maybe she should mail him?) This 'desire' must have been shelved in her sub-conscious for about 15 years. I mean how about a sex dream about say Seinfeld - at least he is funny and has quirky friends, who aren't 5 year old twins. A Bob Saget Sex dream (B.S.S.D Syndrome) is definitely an early sign of 'crazy' a.k.a Loony Poon Syndrome. Worried. I told her to monitor her early 80's-icon sex dreams and if she starts to feel turned on by Mr T, Kirk Cameron or Dudley Moore, she should call for help immediately. (A doctor - not me. I'm not qualified to handle this type of sick sickness.)

Officially declaring tomorrow the first beach day of summer 09/10