Goodbye Citi - Hello Shaun

Ok, so the Citi campaign has been getting quite a bit of press coverage. But there is a a far more important campaign running in conjunction/parallel/at the same time.

Meet Shaun. Hello Shaun.

He is our marketer. (Yes, like we own him, or like a pet or something.)
He has been working very very hard. He has had no time to 'go on dates' or 'meet people'. So he is hoping that he can conduct a countrywide Girlfriend Survey whilst on our tour. He plans on using all his per diems on buying drinks for 'lovely ladies' he encounters on the way. If he can't find someone on this trip - he may consider emigrating.

Shaun's strong points:

He dresses real neat.
He writes lots of emails.
He has an iphone.
He lives in Seapoint - upper/Fresnaye.
He surfs...sometimes.
He thinks he may be the MD of something one day.
He will have about R125 to spend on drinks per day. (So get in there early.)
He is very sensitive.

Crazy times. Exciting Times.

Wow, what a mad week. So excited about work at the moment. Leave for road trip in 5days 15hr 10min 6secs. (really) The clock on our www.goodbyeciti.co.za page is making me super nervous/excited/unable to eat anything! I will try blog from the road - should encounter some cool peops/places/stories. A bit of a behind, behind the scenes if you will :) Maybe this is a first? Should check it out...maybe there is a reason it hasn't been done before? Come to think of it, who actually cares about behind,behind the scenes?? Hopefully fluffy bunnies will. Maybe this will become a new realty TV catergory? mmmmm.....


So, my mom (Gail) did a video for our campaign (She couldn't say no, and besides she owned one of the first Citi's in CPT - so genuine relevance!) Filmed this clip last Sunday, with a lovely glass of wine in my hand, before we had lunch.

New Campaign - and how will I get everything in one bag!

My new campaign site launched today - www.goodbyeciti.co.za Looks so hot - thanks to the boys at Hello Computer and Ogilvy Interactive. So exciting! Leaving on Tuesday to go on a road trip around SA for 14 days! Only 4 girls - in a crew of 18. How on earth am I gonna fit all the things 'I need' into one bag? mmmm? Can't take 2 bags - then I'll just be subjected to daily Princess comments! Gonna have to think about this one.

Check out Tammy's video (Of Bob Sagget Dream fame) flipping hilarious! (love you Tam xx)

The Greenpoint stadium last night - preeettty!

SWOOOSSH. CLAAAANG. Flop.

WARNING: THIS ARTICLE CONTAINS LOTS OF ADLAND SPEAK.

The scene. Think Tarantino movie. I'll be Uma.(rad) It's about 6pm on a Monday. I've worked non-stop, even had AE's talking to me with lunch in my mouth. I made one cup of tea that went cold before I could drink it, the whole day. I'd worked all day Sunday - I was going home. But, nay. As I'm about to hit the lift button, someone, somewhere yells: "Half day, hey?" snigger, snigger. Slowing I turn, face twitching, eyes little evil slits: "What did you say?" Moron starts:"I said..." There is a load crack of lightening, a swift and deadly accurate SWOOOOOOOSH, as my sword/steel ruler/chunk of wood glides through the air at the speed of light. CLAAAAAANNNGGGGG! FLOP. I cut the asshole in 2 (or in half - get it? Half day...anyway) I say:"Anybody else have something to say?" Silence. I press the lift button, get in and go home. I may be able to catch a bit of Lettermen before supper. Nice.

WARNING: Do not ever, ever, ever say things like "Half Day" to an overworked creative in the year 2009. It's so freaking 80's Golden Age of advertising terminology. It's out of date - you sound OLD/Lame/stupid/annoying/out of touch. The last people who uttered phrases like that are either divorced, in rehab, dead or all 3. This is the New Ad Generation. We've witnessed the mistakes (and coke mood swings) of our forefathers. We have learned that balance is the key to a healthy life, and this will lead to better work. If you hole yourself up at work 24/7/365 and you never even see the world you are communicating to - then you'll lose touch and start to do work that is irrelevant. The New Ad Generation uses their time at work efficiently, and tries to get things done between 9-5. Because we don't want to end up like them - divorced, in rehab, dead or all 3.

Stay Focused

It has come to my attention that some folks think my blog ‘lacks focus’. Sure you get the more slightly more famous, more focused blogs like ‘my boyfriend is a twat’ and ‘belle de jour’. Sure those chicks have book deals and a few more readers than me. But, I’m not going to date a loser and become a hooker so that my blog can become more focused. Actually, I think my blog is focused – focused on ‘randomness’. Yes, Randomness. It’s an outlet for all my random thoughts and occurrences. So from now on I’m going to become more focused in my randomness. Only the most random randomness will appear on Fluffy Bunny from now on. If it’s not extreme randomness, it’s not going on the blog. I’ll do things like Biz Stone, creator of twitter; he has launched a new range of ‘twitter wines’. This is a great example of randomness – what does wines have to do with twitter? Maybe research showed that people’s tweets are at least 67.45% more interesting when they have had a bottle of wine? And Biz thought – he I may as well supply that wine? Clever.
Think maybe Biz and I are onto something – stay tuned. ­

Laptop Trust Issues

I’m not sure if I am a laptop person? I’ve always wanted one, and I’m loaning one from work for the next few months, so that I can take my work home with me. (Awesome. Not.) ‘Laptop’ is very descriptive and obvious name. Just wondering why nobody considered calling it say, hunchovermachine? Or Indirectsunlightoryoucan’tseeshitmachine? Or Batteryhasshorterlifespanthanahouseflymachine?

I thought I wanted to be like those super cool Ray ban wearing peops at Vida, chilling with my laptop, coffee in hand, just cruising the web. Blogging a bit, emailing a bit, whatever caught my fancy? I’d be part of the super cool laptop elite, always connected. Strolling around just me and my laptop – just the 2 of us. Sigh. So then why do I feel like a fake?

Not too mention, I’m having trust issues with this white flimsy thing. I feel like I’m cheating on my other Mac. My hands all over this tiny keyboard, saving stuff all over the desktop. I’ve tried changing the desktop, adding some of my music; I may even install tweet deck. Hopefully these things will help me accept this white stranger. Fingers crossed the battery doesn’t die before I can post this.